Sam Assaad

Sam Assaad

Founder

Mr. Bassam “Sam” Assaad fueled by an overwhelming desire to revolutionize the wine business, founded Misa Imports in Dallas in 1998. Named for his children, Michael and Sarah, Misa was built by Sam, brick by brick, bottle by bottle and container by container. Since the very beginning, Sam has grown the business by staying true to his three guiding principles: transparent pricing, exceptional customer service, and top-quality products.

Misa imports and distributes a distinguished portfolio of wines from the world’s most established and prestigious wine regions and a variety of specialty spirits.